Starting a zero waste store
If you're new to this blog, I work at The Source Zero, a zero waste shop based in San Jose, California. I had previously shared a day in the life vlog of what it’s like to work at a zero waste store, and many of you loved coming along with Cooper and I as we went downtown, helping people get their refills and other sustainable goods! So I’m here with another video, sharing some updates and answering your questions alongside the owner of the shop, Ashley.
Click the video on the left to hear more about how Ashley started up this store, challenges faced as a small business, and how we’re holding up through the pandemic. A summary and more details can also be found below for your reference. I learned some things about the shop myself after listening to Ashley’s story and her aspirations, and I hope you find it just as inspirational. As I’m also hoping to open a small bakery, I know that it’s no easy feat operating a small business, especially one that holds to its values of local, low-waste, sustainable products - it’s amazing to see how far the shop has come in the past year!
Tips to start a zero waste store
Ashley has had a variety of careers, but her multiple passions led her to start The Source Zero. Here are a few things she’s learned along the way, along with some challenges to be aware of if you’re starting a small business or zero waste store.
Leverage local events, craft fairs, and farmers markets
Before committing to a retail space, you can gauge your community’s interest by selling goods at local events - it’s much more affordable but is still great for exposure
Harness the power of social media and the internet
Having a shop in a more densely populated area makes it easier to grow a customer base, but online sales is the way to go if you want to open in a less populated area
Consistency on social media is key
It’s ok to be selective with your employees
If you’re starting a zero waste shop, having like-minded employees is a must - look for people who are trying their best to also live zero waste
Balance local versus non-local products
If it’s not in your business’ budget, consider a mix of local and non-local goods that still meet your sustainability guidelines
Check out local maker fairs or host an artist call to find artisans in your area
Reducing plastic waste
Not all businesses that produce sustainable products think about their packaging - remember to ask questions, speak up and provide suggestions
How we’re doing through the pandemic
Many small businesses have been affected due to COVID-19, so it’s important to be flexible. In order to stay open, Ashley has transitioned to having our employees make in-house hand sanitizer with alcohol from a local lab, and continues to provide essential cleaning products for customers.
Sanitizing high touch areas
The Source Zero consistently cleans door knobs, digital devices, nozzles, and the refill bar as those are high touch areas
Only employees handle any refills - we allow customers to still bring in clean, empty containers
Read this article on how reusable containers are still safe for use through COVID-19
Wearing face masks
Face masks are required for all customers - we have some reusable ones for sale to help you reduce your waste
Customer limit
No more than three customers at a time on the shop floor to maintain safe social distancing
Connect with the source zero
Below are a few ways you can support our shop and next steps if you’re interested in starting a zero waste store in your local area!
Starting a zero waste shop?
Ashley offers consulting services and a wholesale catalog for other shops - contact her through the form here
Shop some of our favorites
Juniperseed mercantile vegan lip balm
Follow us
To stay updated with our journey, be sure to follow us on Instagram @thesourcezero